This year, our interns implemented an interview project to study the difficulties encountered by UX autodidacts in the learning process. After listening to several interviews, I clearly feel the anxiety of many friends who don’t know how to start learning because there are so many methodologies in the UX field.
One of the key points is that after swallowing so many theoretical methods, I don’t know how to express it in a work. I think in the process, we seem to forget the core purpose of learning UX. From the perspective of usage theory, companies want to hire people who are specialized in UX, what do they want them to do well?
If it is a software company, then the sentence pattern will be like this:
- When “product services are planned”
- I want to “obtain a service method that is easy to use and understand for users”
- This way I can “create value and help the business model succeed”
In the above three paragraphs, we are most likely to be intoxicated and satisfied with “making users easy to use and easy to learn”, forgetting to “create value and help business success”, and not knowing what kind of “product service” to plan.
Let’s talk about “A way that makes it easy for users to use and learn”
Although there are so many UX methodologies, the foundation of the foundation actually comes from the observation of user testing, or “usability testing”. After all, the core concept of UX is user-centered design, so in the process of designing products or services, it is very important to continuously observe users and obtain feedback.
In the process of preparing portfolios, many friends are likely to encounter this threshold, because they don’t know how to collect user feedback, so that the users in the works come purely from personal ideas, or at most from friends around them. Opinion.
Let me rephrase the positive statement again: getting feedback from your target audience is the most important thing if you want to express your UX capabilities in your portfolio. Even a simple 10-minute test, or a quick guerrilla interview, is better than staying in your own head.
Let’s talk about “creating value to help business succeed”
Usually, friends who are looking for a job, after studying for a period of time, prepare a portfolio and submit their resumes everywhere. When they get an interview opportunity, they have the opportunity to realize the importance of “creating value and helping the business model succeed” in the process of being shot by the interviewer in the industry. sex.
It’s just that the scope of the business model is so broad, how should it be expressed?
The most basic step is actually to research the company you are about to interview, what kind of business are they engaged in? You don’t need to understand their financial reports, but at least you need to analyze their audience. Why do these target groups choose this company’s products or services instead of others?
Many experienced interviewers will smile bitterly and say that interviewers often hear the name of the company for the first time on the day of the interview, and they don’t understand what the industry is doing at all. In fact, returning to the position of job seekers, I would also suggest that before the interview, you should understand the company you are about to interview, what kind of industry it is in, and how it does business.
For workers, the most fearful thing is “doing meaningless work”.
If you are just looking for a stable job, frankly speaking, UX-related careers have not been invented for a long time, and the seniors who are ahead are still at a loss to explore, so it is not a stable job at all.
I would suggest, to find out what each job means to your career, besides money, what do you want to get out of this job? With meaning as your guide, your passion will have room to unfold.
Finally, I want to talk to you about “product thinking”
In the preparation of the portfolio before job hunting, the easiest and most difficult part is “conceiving a project”. Usually from here you can see the degree of social observation and business sense.
There is a joke circulating in student entrepreneurship competitions that goes like this: “Students have limited life experience on campus, so in entrepreneurship competitions, the topics that arise every year are either ordering bento boxes, ordering drinks, or making platforms.”
Insight into the needs of the market is inherently difficult. Any business that we take for granted, as long as it does not exist, usually has objective conditions that cannot exist.
There are many friends who will go astray here. When preparing their works, they accidentally ran to read many articles in the field of entrepreneurship. Those articles written for entrepreneurs in new ventures contain many unverified business models in full bloom. Exciting to read.
Please note that those are “unproven” business models, so they are called new ventures.
You don’t need to start a business to prepare a portfolio, all you need is a way to practice “product thinking”. From the simplest description, product thinking is: “productize the solution to the problem”
This passage should be broken down into three keywords to look at “problem”, “solution”, and “productization”.
Suppose you want to open a bottle of beer. If the corkscrew has not been invented in this world, some people may use a spoon to open it, and some people may use a table corner to open it. You find such a world really inconvenient. There should be a solution to deal with beer The bottle is difficult to open.
So you design a tool that can easily open the metal cover even with little strength, and this becomes a product. Like this, looking for the “problems” that exist in this world and trying to productize the solutions is the manifestation of product thinking.
Switching to the portfolio, you can also observe how other people solve the “problems that already exist”? It is a kind of work to re-use the UX method you have learned, to redefine the problem and provide different solutions to the solutions that others have already “productized”.
It is also a kind of work to replace the currently productized solution with another target group and re-identify their problems.
As the saying goes, there is nothing new under the sun. You don’t have to conceive a project from scratch. More often, you just need to re-analyze the existing market and products, and practice changing the assumptions and target groups. One of the brightest new works.
At the same time, you will find that in this process, you also have a deeper understanding of what valuable problems such products solve, so you also meet the practice goal of “creating value and helping business success”.
The above ideas on how to show UX thinking in the portfolio are shared with you for reference.