For those who are not familiar with software development, how can you reasonably give UI/UX designers your feedback?

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When most people work with UI/UX designers for the first time, they are always confused about what standards should be used to discuss the designs produced by designers in the software field.

The name “designer” is almost reminiscent of the work content of “visual design” and “graphic design”, such as advertising banner design, business card design, logo or corporate identity brand design, etc.

Honestly, even designers who are new to these fields often get confused themselves, let alone other collaborators.

Therefore, people who are not familiar with software development, if they cooperate with UI/UX designers, always think in their heads that “you are responsible for the design of the visible vision”.

Under this misunderstanding, usually when passing the design document, the feedback given is:

“Can the color be brighter?”

“I want the text to be bigger for these things.”

“Can you be more lively?”

This kind of adjustment advice that appeals to feeling is an example of communicating with UI/UX designers with the head of visual design.

So, if it is someone who understands what UI/UX designers do, how would they discuss it? For example:

“In the purchase process, these required information need to be more easily noticed.”

“I’m not sure how many options there will be, but there are no more than ten. Please be flexible.”

“When will the message here be prompted to the user? The logic of the current process is difficult for first-time users to understand.”

You will find that the content of the discussion is all about communicating “how users want to operate and understand the process of product services”.

Therefore, all those participating in the discussion must have a clear understanding of conditions such as “user situation”, “level of user”, “purpose motivation”, “necessary business logic” and other conditions before they can give UI/UX designers Consistent feedback, aligned with business needs.

Just like we will not instruct the programmer how to write each line of code, but only communicate the purpose that we hope to achieve.

The output planned by the UI/UX designer is often confused with the design output of visual aesthetics because it is visible.

But the actual work of UI/UX designers is to plan “how products and services can effectively interact with humans” so as to achieve commercial goals.

For example, you can book a conference room and complete the payment by yourself without the help of a dedicated person, or you can match someone who wants to learn oral English to find a suitable distance teaching teacher.

If the work content of UI/UX design is not done well, it is definitely not a superficial question of whether things look good or not.

You can probably imagine that a foreigner who has never been to Taiwan for the first time walks into a Taiwanese-style buffet bento shop and sees that the shop is full of dishes. Line up to checkout and find a seat to eat.

Wrong, foreigners who come to Taiwan for the first time may not be able to observe the operation process of the whole buffet bento shop so smoothly, that is the habit of Taiwanese people.

Foreigners who come to the buffet convenience store for the first time may find a place to sit down, and then wonder why no one came to ask to order food? Those people pick up their own food, does this mean that they pick up their own food if they want to eat? These foods look weird, how about a little bit of each?

Foreigners who come to an unfamiliar environment for the first time may not understand the operation logic of a buffet bento shop at all, but you will not feel any difference when you eat a buffet bento shop in Taipei or in Taichung. Provide similar service types, so for consumers with repeated consumption experience, the cognitive cost of understanding the differences in buffet convenience stores in various places is very low.

So when a certain online product service becomes popular, such as the e-commerce checkout process, consumers will have a basic understanding and expectation of how e-commerce should operate. This is the so-called mental model.

Therefore, if the work content of UI/UX design is not done well, the most direct impact is that the results of traffic brought by advertising marketing will be greatly reduced. For example, the strange visitors you attract cannot understand how your service works and require users to join When you are a member, you provide a long and stinky form without a reasonable reason. Consumers use their mobile phones to visit your service and browse for a long time, but they still can’t find the information they care about.

The traffic of new visitors brought in with great difficulty is just like foreigners who don’t understand Taiwan’s buffet convenience stores and don’t know how to order food. They often have no patience. There are so many interesting things in the world, not one of them is missing.

If it is in the B2B field, these incomprehensible links will have a greater impact. For example, the system was introduced with great difficulty, but the on-site staff found it troublesome because they could not understand it. They were full of repulsion and impatience for operating the new tool, and they would give up trying when encountering a slight situation, thinking that there was a problem with the new tool.

Even Citibank used to have an oolong incident of mistakenly remitting USD 900 million due to poor interface design, which made it easy to read the wrong column.

To sum up, in the field of software products, the main job of so-called UI/UX designers is to “plan a product service process that users can easily understand and learn to operate by themselves to achieve their goals”.

If you have the opportunity to work with workers in this field, designers are usually happy to know how your business model intends to serve consumers? And what does your targeted consumer group look like? Under what circumstances will consumers think of your product service?

If you have ever had a problem with poor communication with UI/UX designers, maybe you can try to change your perspective and talk to them about the image of consumers in your mind.

If you are one of the few friends in the company who understand what UI/UX is, today’s article hopes to let you share it with others to help them understand how to use this profession.

If you have other things that you find difficult to communicate, I also look forward to your sharing and letting me know.

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